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Membership Building Ideas

by James Carpenter

Compiled from notes from the "By Invitation Only" interest session
held at the Toastmasters Leadership Institute on January 26, 2002

Notes courtesy Frances Lee
 Page 5 of 13

Community Clubs
  • Listen.
  • Invite others.
  • Publicize your events.
  • Advertise your club.
  • Have a professional meeting.
  • Promote Table Topics.
  • Get out into the community.
  • Get out and speak.
  • Be flexible.
  • Be bold and decisive.
  • Call former members.
  • Do exit interviews.
  • Use the easy sell vs hard sell approach.
  • Invite a friend.
  • Print personal testimony.
  • Construct a web page with testimony.
  • Have everything ready.
  • Don't be embarrassed.
  • Don't apologize.
  • Explain the various jobs from the visitors point of view.
  • Have a membership drive day.
  • Conduct light hearted Table Topics.
  • Provide a guest packet.
  • Conduct a formal induction of new members.
  • Set goals with dates.
  • Invite members and guests to conferences.
Company Clubs
  • Target movers and shakers.
  • Have members set goals and incorporate them into their reviews.
  • Promote goals.
  • Hold a Demo Meeting for other departments.
  • Hold and introtuction to Toastmasters during orientation.
  • Promote community awareness for participation.
  • Invite a speaker of topical interest.
  • Identify "fade away" members.
  • Hold creative and enjoyable meetings.
  • Have fun.
  • Change your date or time and take a poll.
  • Obtain management support.
  • Expand your reach.
  • Let managers become recruiters for Toastmasters.
  • Get company participation on membership fees.
  • Have a free lunch.
  • Send visitors an e-mail.

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