• Home
  • District Leadership
    • District Leadership Directory
      • Benefits of Leadership
      • D58 Trio Video Messages
      • Past District Directors
    • District Elections
      • Call for District Leaders Nominations
      • Nomination Form
      • Officer Agreement & Release Form
      • Campaign & Election Policies
  • Find a Club
    • Club News
  • Events
    • A Successful 2023 District 58 Professional Development & Training Awards
    • Toastmasters Leadership Institute (TLI)
    • TLI Training Registration
      • Be a TLI Session Presenter
    • 2023 Annual Conference
      • 2023 Conference Photos
    • Speech Contests
      • Table Topics Contest
      • International Speech Contest
      • Humorous Speech Contest
      • Evaluation Contest
      • Tall Tales Contest
    • D58 Event Photos
  • Pathways
    • Pathways Learning Zone
    • Pathways Videos
  • Membership
    • Building Clubs
    • Club Coaching Program
    • Marketing
      • Club Event Checklist and Incentive
      • Marketing, Membership and Public Relations
  • Incentives
  • Resources
    • Contact
    • Contest Resources
    • TLI Winter 2023
    • Online Meetings
    • District Awards
      • Division Director of the Year Recipients
      • Area Director of the Year Recipients
      • Toastmaster of the Year Award Recipients
    • District Adopted Procedures for Budget and Finance
    • District Mission and Officer Roles
    • Get Involved with the District
    • Communication & Leadership Award
      • Communication and Leadership Award Recipients
  • Calendar

South Carolina Toastmasters (District 58)

CONNECTED. One Heart. One Voice.

.

CONNECTED.  One Heart.  One Voice.

You are here: Home / Marketing / Virtual Professional Development Event (for corporate clubs) Open House (for community clubs) Checklist

Virtual Professional Development Event (for corporate clubs) Open House (for community clubs) Checklist

September 2, 2020 by Akhtar Malik

A Professional or Personal Development event (aka Open House) is an opportunity to not just attract new members, but an opportunity for members to step out of their comfort zone, to put their leadership skills to work and shine. The first step is understanding the way you need to market this event. To help market to potential members, we’re rebranding as a Professional Development Event (PDE) and recommend you advertise it this way too!

Think BIG! When you give your guests more than they expect, your event will be a huge success. Plan it all out and put everyone in the club to work.   Put names next to items and have check-in process meetings

Follow these easy steps:

Download this checklist

Start with an Open House Chair

This is a great opportunity as a Pathways project or a High Performance Leadership (HPL) project.

Open House Chair ______________________________________________

Phase One – Planning (at least 30 days out)

  • Contact the D58 Club Growth Director at cgd@d58tm.org and let them know you have an upcoming event. Ask for marketing materials to download to help make your event a success. Chairperson should give a Motivational Speech to club to gain commitment and volunteers
  • Set a Goal for how many guests & members (Don’t just invite 10 people. Invite more because statistically only about 30% will show up.)
  • Determine Date & Time to accommodate your goal
  • Determine if you’ll have a Guest Speaker or conduct some variation of a Toastmasters meeting. List out who will perform each role on the agenda.
  • Confirm Toastmaster of the Day
  • Who will give one-minute “Toastimonials” (2-3 to speak during the meeting on how Toastmasters helps them grow)

Phase Two – Publicity and Guest-list

  • Publicity and guest-list committee
  • Electronically Print and distribute flyers for each member to distribute & post
  • Invite neighboring businesses
  • Press Releases (Make two:  send 1 & 2 weeks prior to event)
  • Public Service Announcements (PSA’s) – 1 & 2 weeks prior to event (Target – Radio Stations, Public Access TV, etc)
  • Task every member to bring a minimum 2 guests
  • Brainstorm a list of every possible place to publicize.
    • Websites
    • HOA’s (homeowners associations)
    • Cable outlets
    • Community newsletters
    • Corporate newsletters
    • Facebook neighborhood groups
    • Add to the District event calendar
    • Blogs
    • Create a Facebook event
      Use the D58 Open House video in your online posts and events invitations to help publicize why Toastmasters can help
      Exterior (download):

      Interior (download):

Phase Three – Theme

  • Decorations committee – Download Zoom backgrounds that match the theme
  • Have Membership Applications on hand to send electronically to guests information.
  • Send electronically ( manuals, brochures, catalog, TM Magazine, etc. )

Post event (one week after event)

  • Follow-up press release & social media with action photos
  • Follow-up phone calls or letters to guests. Ask them to attend your next meeting on Zoom.
  • Conduct an after-event meeting to discuss how the event went

Download this checklist

Share this:

  • Facebook
  • Twitter
  • LinkedIn

Filed Under: Marketing

  • Mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
logo
Our Mission
We build new clubs and support all clubs in achieving excellence

Serving all Clubs in South Carolina

Established as District 58 on July 1, 1957

Leadership Directory

Make connections with D58 Leadership Directory.

District Incentives

2023-2024 District Incentives

Upcoming Events

Dec
9
Sat
2023
all-day DEC (District Executive Committe... @ BCBS GPC Building 17 Technology Circle Columbia, SC 29203
DEC (District Executive Committe... @ BCBS GPC Building 17 Technology Circle Columbia, SC 29203
Dec 9 all-day
Start/end times  – to be determinedShare this:FacebookTwitterLinkedIn
all-day Town Hall
Town Hall
Dec 9 all-day
Start/end times and location – to be determined  Share this:FacebookTwitterLinkedIn
Jan
20
Sat
2024
all-day Toastmasters Leadership Institut... @ BCBS GPC Building 17 Technology Circle Columbia, SC 29203
Toastmasters Leadership Institut... @ BCBS GPC Building 17 Technology Circle Columbia, SC 29203
Jan 20 all-day
Start/end times – to be determined  Share this:FacebookTwitterLinkedIn
Jan
24
Wed
2024
all-day Make-up TLIs / COT begins
Make-up TLIs / COT begins
Jan 24 all-day
Make-up TLIs / COT begins ***Area/Division Directors plan make-up COT dates ASAP, on or before 2/28/24.*** Dates/location/start-end times – to be determinedShare this:FacebookTwitterLinkedIn
View Calendar
Add
  • Add to Timely Calendar
  • Add to Google
  • Add to Outlook
  • Add to Apple Calendar
  • Add to other calendar
  • Export to XML

Sponsorships

District 58 is pleased to bring quality education to our members and help those behind bars with our training program. Consider making a donation to sponsor a conference or support our prison clubs. Learn About Sponsorships

Connect With Us

  • Mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

District 58 serves South Carolina

The information on this website is for the sole use of Toastmasters' members, for Toastmasters business only. It is not to be used for solicitation and distribution of non-Toastmasters material or information. All rights reserved. Toastmasters International, the Toastmasters International logo and all other Toastmasters International trademarks and copyrights are the sole property of Toastmasters International and may be used only by permission. Copyright © 2023 Toastmasters District 58
 

Loading Comments...